As the Manager of Content Strategy for the poverty-fighting nonprofit CARE, one of the world’s largest INGOs, I successfully designed and launched an integrated and scalable global content strategy to optimize engagement, grow CARE’s supporter network, and build local capacity for story gathering. I manage a global team of staff and contractors; oversee planning, creation and curation of content for all of CARE USA’s digital venues, and collaborate cross functionally with internal and external stakeholders, including fundraising, advocacy, and program teams, country office staff, and the Office of the President to drive overall supporter engagement.
In December 2017, I helped lead strategy and execution of the Dream With Her video campaign, which became CARE’s most successful video campaign at the time. CARE’s March 2018 advocacy campaign #ThisIsNotWorking generated a record number of petitions for CARE in support of an end to gender-based violence at work.
Prior to CARE, I spent more than a decade working as a journalist, including four years as editor-in-chief of an award-winning multimedia newsroom. I have experience as a reporter, writer, editor, public speaker, and project manager. My writing and editing have appeared in a number of publications including The Guardian, Atlanta Magazine, Creative Loafing, ArtsATL, Fodor’s Travel, and Art Papers, among others. I am the author of Wallpaper* City Guide – Atlanta (2012), a guide to Atlanta focusing on the city’s artistic, cultural, design and architectural highlights. I also speak French and spent some time in Périgueux, France, as a high school English teacher.
Can a public art festival change the way residents and developers see Buford Highway? (Atlanta magazine)
“The Lucky Penny, the Work Room, and the purpose of experimental dance” (ArtsATL)
“Glitz as culture: Art Basel Miami Beach has become one of the world’s biggest and most glamorous fine-art parties. With its new director, Noah Horowitz, the popular art fair enters a new era.” (American Way magazine)
“Saving Howard Finster’s Paradise Gardens” (Creative Loafing Atlanta)
“Kennesaw State University draws the arts outside the perimeter: Could the next big destination for Atlanta’s arts scene be in the suburbs?” (Creative Loafing Atlanta)
“JR faces Atlanta: The world’s most talked about street artist commemorates the 50th anniversary of the March on Washington” (Creative Loafing Atlanta)
2017 Arts Issue (Atlanta magazine)
“Why Goodie Mob’s ‘Soul Food’ is the greatest Atlanta rap album of all time” (Creative Loafing Atlanta)
“The Future of Nonviolence” (Creative Loafing Atlanta)
Fodor’s Travel — The Carolinas and Georgia
Wallpaper* City Guide: Atlanta
Atlanta Art Now – Noplaceness: Art in a Post-Urban Landscape
Honors & Awards
1st place, Association of Alternative Newsmedia for Staff Blog, all circulations: clfreshloaf.com (2015)
2nd place, Association of Alternative Newsmedia for Column (CL editorial board), above 45,000 circulation (2015)
3rd place, Association of Alternative Newsmedia for Column – political (CL editorial board), above 45,000 circulation (2015)
2nd place, Association of Food Journalists for Best Newspaper Special Food Project: “2014 Food Issue: Legacy” (2015)
1st place, Association of Alternative Newsmedia for Special Section: “The Future of Nonviolence” with guest editor Congressman John Lewis (2014)
1st place, Association of Alternative Newsmedia for Staff Blog, all circulations: clfreshloaf.com (2014)
3rd place, Association of Food Journalists for Best Food Multimedia Presentation: “100 Dishes” (2014)